Google and other search engines are ‘failing’ says top Facebook executive

Posted on 25/10/2011. Filed under: Business, Internet, Social, Technology-التقنية | Tags: |

Top Facebook executive, Ethan Beard, has said that Google and other search engines are failing to give people the results they really want and need.

Executives from Facebook, founded by Mark
Zuckerberg (pictured), are going on a global roadshow to explain how developers can best create apps for its Timeline feature.

Talking exclusively to The Telegraph, Beard, the director of the Facebook Platform, said that search will have to “go social” but admitted that a tie-up between the social network and its major rival Google would not make good business sense, despite the benefits to consumers.

Beard is in London, as part of a global tour, talking to hundreds of British developers today about the new additions to the site’s Platform since f8, the recent Facebook developers conference – at which the site’s chief,Mark Zuckerberg, announced the ‘Timeline’ and a ‘new breed of social apps’, probably best highlighted by Spotify’s deep integration with the site.

‘Platform’ is the part of Facebook which allows other websites to integrate Facebook apps or tools, such as the Like button, onto their website, and developers to use the site’s social graph to create socially driven services and games, such as the hugely popular Farmville game.

Beard said that search needed to go social so that people could get really good product recommendations from their most trusted sources, their friends, as well links to sites where they can buy the items.

Using a personal example of his recent need to buy new luggage, Beard said: “Before the internet you would ask your friends for all your recommendations…then along came ecommerce and products like Amazon… which are great for buying or getting a product, but they don’t have any people on them so the discovery mechanism has now kind of been busted for a lot of things.

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